Coca cola in china market Essay Example | Topics and Well Written Essays - 750 words

Coca gage in china grocery store - Essay ExampleThis turn out futile as the local media always gave first preference to the local firms products during its publicisement in efflorescence hours. This disadvantaged coke as a whole leading to decrease in sales in the markets. To overcome this, company should have launched its own website (Staff, 2012). This would have helped the company to acquire and control a broader market place. galore(postnominal) customers would have followed the launched online hub to get information about the companys product. This would have increased the sales as consumers would be at ease to get information on new company products and offers consequently creating their commitment to the products. Secondly the company incorporated the initial American gardening it had early adopted in the US market in other foreign markets. This led to its failure in many outer markets like in Germany. People disliked the idea of coca cola using American culture in a dvertizing and developing its products. The foreign customers were angered by this act of coke using American culture to advertise products in their countries. This they viewed as an infusion of foreign culture that competed with their own culture (Chan, 2012). Many consumers boycotted the coca cola company products and instead shifted to locally produced products. ... This led to few people getting to hit the sack of the existence and advantages of the coca cola products. This method adopted by coke proved to be as well as expensive but very ineffective as it failed to achieve its goal of popularizing coke products in China. kind of coca cola could have invested the money it utilise to finance the road shows in sponsoring the exceptionals. Many Chinese involve themselves in Olympics either as participants or viewers. By getting involved in sponsorship of the Olympic games coca cola would have attracted many Chinese who create their time to watch the Olympics thus creating a la rge pool of customers across China (Chen, 2012). In china coca cola could have used traditional ways of forwarding mostly used to integrate Chinese culture in a product. Coca cola would have succeeded more in China if it adopted a new packaging method with unique features like red stars that mostly appeal to Chinese youths this would have enabled the company to fragment a market of the young customers (Li, 2012). In its advertisement coca cola used American Santa Claus. In it operation in China it could have used a similar photo but with the Chinese costume. This would have attracted a large pool of customers especially children thus helping the company to segment the market. In it worldwide Olympic campaign that went by the name move to the beat coca cola advertising department decided to use the London national anthem beats in their campaign song. This didnt go well with the Chinise. Many young Chinese didnt associate London with music. This costed coca cola a lot as many young potential customers opted to consume other products manufactured by their own local companies. Instead of this error of using Britain national anthem beat in to advertise its