Globalization Case paper-marketing Essay

in that location argon b be-assed technologies that atomic number 18 acclivitous in the commercialize and this ahs led to advancements in communication and transport. Every grocery storeer in the world wants his/her products marketed by use of the new technology. The recent developments in technology know resulted in the emergence of similar consumer products that ar marketed in the spheric market. Consumer selectences that were regional or country based have ceased orbicularly and the postulates and desires of citizenry have been homogenized.This has resulted in failure of most of the multi study corporations go the world(prenominal) corporations are thriving in subscriber line. Homogenization in the world-wide market ordure be seen in the subject area of Coca-cola and Pepsi-cola, these cardinal producers sell their orbiculately standardized products around the world which is filled with people with different tastes and preferences plainly they get by means of genuine sales. Unlike before when companies perceived that foreign tolls were higher, now companies are using a common method to distribute finance and price their products inter internally.The markets that used to be meek and nation based have expand to market their products orbiculately this has been necessitated by the contender that exists leading to increased efficiency in the production, management, merchandising and diffusion of products. Customers tend to prefer products from companies that have forced the costs and prices tweak while on the a nonher(prenominal) take place increasing the quality and reliability of their products. thumping companies that operate in a genius country are very oftentimes unlikely to standardize their products internationally.Companies that lack sharp global focus and are not attentive to the economies of simplicity and standardization are faced with a lot of problems in their marketing lines. The multinational corporation knows a lot about very some(prenominal) countries while the global corporation insures the contain to be competitive on a global denture as rise as on a national scale and is always aimed at step-down its prices by standardizing its products and operations.Due to the current global markets there has been a great wangle of division of labor and specialization. Large scale production of standardized items has been seen to be cheaper indoors a wide range of flashiness than small scale production (Theodore, 1984). Implications for a global marketer Global marketers exact to come up with ways that allow increase their competitive advantage globally and these would help them survive in the global market. Use of the current technology can increase the global marketers area of business.The global marketers besides need to standardize their products so as to make sure that they are fit for the international market. For a global marketer to thrive in business he has to change the menta lity that marketing is giving the customers what they need and opine at marketing as trying to understand what exactly the customer would like. Global marketers should not therefrom persist with costly, customized multinational products and function but they should aim and press for global standardization.The global marketer also inevitably to note the barriers to globalization that exist in the market these barriers are normally undergo in the Middle East countries and also the transfer of data and technology crosswise the boundaries of the European market countries is hindered by pecuniary and legal impediments that exist. Another barrier that whitethorn affect the global marketer is the guard to radio and television interference that exists in some neighboring European countries. forwards any marketer thinks of exporting their national products there is need to assess how the products need to be changed to fit in the international market. Most customers always need a prod uct that meet their needs and so they need certain features in the products but research has shown that they can take other features if the promotion and the price was right and accordingly global marketers should come up with practices that are aimed at reducing their prices.The wider the marketers global reach, the greater the number of national preferences encountered in the promotion and distribution of the products and therefore the global marketer should accommodate divergencys at some times. Companies should also note that it is not automatic that there exists a market of their products in a region where a similar fraternity flourished in business. Recommendations and superfluous thoughts Companies that wholly capitalize on scotch convergence can still make adjustments and distinctions in different markets.For any alliance to go global it has to undergo the pursual stages stage one is when the company focuses however on the domestic market, stage two is when the compa ny still has a habitation focus but it has exports, stage tierce is when the company realizes that it has to focus more on the multinational than the domestic market and in stage four the company has global organizations that aim at marketing the companys products globally. During this time when the company is moves through the four stages its marketing is affected by the effect on products, promotion, placement and the price of the products.As many companies try to plough global there is need to look at the demerits that are associated with the practice, they include difference in business laws, different distribution channels, differences in the administration procedures and the differences that exist in the consumer response, needs and usage pattern of the products (Helsen and Kotabe, 2004). expression COUNT 882 WORDS REFERENCE rock Helsen, K, and Kotabe, M (2004), Global Marketing heed 3rd Edition, San Francisco John Wiley & Sons, Inc Publishers. Pp. 10-12 Theodore Levit t, (1984), the globalization of markets, The Mc Kinsey Quarterly. Pp. 2-19